The next lucky thing on my British weekend of fashion peeps is Masato Jones. Originally from Tokyo he migrated over to good old brighton for a change of scene and went from having skills in hair styling to skills in Womens Fashion design at London's St Martins University. Now on behalf of everyone i would like to say 'good choice' as after being snapped up straight away by Giles Deacon he worked there until 2011 when he decided to set up Masato with business partner Mike.http://www.masato.co.uk/
This picture was taken at the CSM (Central St Martins) show 2009 where we get an idea of Masato's flair for shape and femininity.
Following onto his A/W 10
we can see that he understands how to dress to a flattering shape.
Skipping forward to 2011 Brighton Fashion Week we seem the same tailoring, but in my opinion it has grown to crisper edges, bolder colours and yet still manages to keep the feminine shapes and patterns that women love to wear so much. Masato received a lot of attention over this show and in a short matter of months will actually be the headliner of Manchester Fashion Week (which kicks off April 19th).
http://www.mcrfashionweek.com/
http://www.masato.co.uk/index.php/collection/autumn-winter-2011
The A/W 11 looks equally as stunning on the catwalk as it does when photographed by David Hill Souch,
and shows just how wearable these designs would be. How easy the air of grace and sophistication comes to model Sophie and yet at the same time the knowledge of wearability.
The Pre-2012 collection has a nice urban yet jungle feel to it mixing animal prints with some bold clours and almost tribal prints to tie the collection together.
Photos again by David Hill Souch (well the man does take a good picture) and make-up by Hannah Ostrowicz and don't worry both of these people will be mentioned in blogs to come.
I expect some great and refined pieces coming up at Manchester fashion week @MCRFashionWeek and will keep you updated on the collections in the meantime @masatostudio @SHOOTDHS @HannahOstrowicz can all be found on twitter
Frostinator Fashion xx
This picture was taken at the CSM (Central St Martins) show 2009 where we get an idea of Masato's flair for shape and femininity. Following onto his A/W 10
we can see that he understands how to dress to a flattering shape. Skipping forward to 2011 Brighton Fashion Week we seem the same tailoring, but in my opinion it has grown to crisper edges, bolder colours and yet still manages to keep the feminine shapes and patterns that women love to wear so much. Masato received a lot of attention over this show and in a short matter of months will actually be the headliner of Manchester Fashion Week (which kicks off April 19th).
http://www.mcrfashionweek.com/
http://www.masato.co.uk/index.php/collection/autumn-winter-2011The A/W 11 looks equally as stunning on the catwalk as it does when photographed by David Hill Souch,
and shows just how wearable these designs would be. How easy the air of grace and sophistication comes to model Sophie and yet at the same time the knowledge of wearability.The Pre-2012 collection has a nice urban yet jungle feel to it mixing animal prints with some bold clours and almost tribal prints to tie the collection together.
Photos again by David Hill Souch (well the man does take a good picture) and make-up by Hannah Ostrowicz and don't worry both of these people will be mentioned in blogs to come.
I expect some great and refined pieces coming up at Manchester fashion week @MCRFashionWeek and will keep you updated on the collections in the meantime @masatostudio @SHOOTDHS @HannahOstrowicz can all be found on twitter
Frostinator Fashion xx
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